- Senior leadership: DS + DesignOps + adoption
- Evidence-first case studies (no fluff)
- Can operate across design + engineering
- Clear contribution model + developer DX
- Figma<->React alignment that reduces churn
- Governance that does not slow shipping
- Quality + consistency at scale
- Adoption loops that work in reality
- Accessibility as default
- Reduce product entropy early
- Build reusable UI foundations fast
- AI-assisted workflow acceleration (with guardrails)